SEO stands for Search engine optimization. It is a bunch of rules for optimizing your website to achieve higher rankings in search engines’ organic results. It’s the interaction to follow to increase the visibility of your website in search engines and get more traffic. In this blog, we will learn why SEO is important for your website.
Before learning Why is SEO important for your Website, it is essential to know that SEO has two main goals. The first is to assist you with understanding what users are searching for online so you can create high-quality content to satisfy their intent. It also aids you to create a website that search engines can find, index, and understand its content; in other words SEO optimized website.
Also, following excellent SEO practices is a great way to increase a website’s quality by making it user-friendly, faster, and easier to navigate.
An SEO expert in Kolkata says the leading SEO tasks have to do with:
Identifying what users are searching for that is related to your products and services.
Creating SEO optimized website content that will make users happy
Providing the correct signals to search engine crawlers and algorithms through various SEO methods
SEO can be considered a comprehensive system since the entire cycle has various standards (or guidelines), multiple stages, and controls.
So — the fundamental importance of SEO is that it can assist you with improving your rankings in search engine results.
This has the potential to make an enormous impact on your company’s most important goals, such as increasing your leads and sales.
Be that as it may, if you’re not convinced, continue to read to learn why SEO is important for your Website.
1. SEO targets quality traffic
An inbound marketing strategy is the fundamental thing when we talk about the importance of SEO.
In contrast to traditional “outbound” advertising channels, which involve reaching out to consumers whether they want to hear from you or not, the inbound strategies community on making it easy for your audience to get the required information.
Experts from a digital marketing agency in Kolkata say similar to cold pitching, spam emails, and interruptive ads, these traditional techniques are done exclusively with the advertiser’s goals in mind.
And many consumers find them annoying.
Inbound marketing, one of the biggest advantages of SEO, is significantly more customer-driven. Instead of interrupting consumers as they’re watching television or listening to the radio, it involves creating accommodating assets and making supportive information more easily accessible.
Then, when users are ready to invest some energy researching your industry or learning more about their options for a specific sort of item, they can find you on their own.
This isn’t only substantially more convenient for consumers yet additionally results in more qualified leads for your business. This justifies the importance of SEO pretty well.
After all, who do you think will be more responsive to your marketing efforts: Someone who sees your ad on a billboard during their drive, or someone who runs over a rundown of tips you published while searching for help online?
The answer is clear.
Experts from a digital marketing agency in Kolkata say that when you center around attracting users who are actively looking for information related to your industry, products, and services, you’ll be substantially more potent in reaching your target audience.
This offers you the chance to reach your audience while they’re already considering making a purchase or contracting a service — increasing the chances that your marketing messages will translate into sales and leads.
2. You don’t have to pay for ads in SEO
An SEO expert in Kolkata says- Google’s organic rankings are based on what its algorithm determines to be the best results for any given inquiry.
This means that once you’ve created a page that the search engine considers worthy of directing their users to, it can continue to attract traffic to your site for months (or even years) after you publish it.
Researching and writing high-quality content for an SEO-optimized website requires an investment. That investment will either be in the form of time, if you decide to create it yourself, or if you decide to recruit a digital marketing agency in Kolkata to make it for you.
Yet, once you’ve made that initial investment, there’s no ongoing cost to continue to attract traffic to your SEO optimized website content.
You may have to update the page at regular intervals, depending on the nature of the topic. You also may have to add to and improve it if your competitors choose to target the same keyword.
This is a significant difference from PPC ads, which involve a cost each time a user clicks and visits a page.
To give you an idea of exactly how enormous the advantage is, simply consider that the average cost per click (CPC) across all industries is $2.32.
Another advantage of SEO is that with SEO, you do not need to pay this amount. You can also earn traffic to your site with no ongoing costs at all.
3. SEO gets more clicks than PPC
In order to understand the importance of SEO, understand that SEO gets more clicks than PPC. Although PPC ads appear above organic rankings, 71.33% of searches bring about a click on an organic outcome on the main page.
It’s difficult to say why this is; however, the most logical conclusion is that users trust Google’s algorithm. They realize which spots advertisers are paying for, and they decide to visit the pages the search engine has determined to be remarkable.
This is simply conjectured.
Yet, regardless of the reasoning behind it, the fact is that the majority of the clicks for any given search go to an organic outcome.
4. SEO helps PR
As opined by a digital marketing agency in Kolkata, although SEO and PR may seem like utterly different marketing strategies, you can utilize them together to maximize the results you see from each.
The most remarkable connection between the two lies in link building.
When you think that why is SEO important for your Website, remember earning links from reputable websites is a primary component of any SEO strategy. This means that one of the greatest parts of an SEO professional’s responsibility is to identify opportunities for placement or coverage on industry blogs, news publications, and other relevant sites.
And considering that a PR strategy rotates around getting prominent publications and influencers to talk about your company, this presents a tremendous opportunity.
At the point when you use link-building research to find new ways to get your brand in front of consumers, you’ll be substantially more successful in distributing SEO optimized website content to potential customers and customers.