GA, i.e., Google Analytics, is the web analysis of your business that provides some in-depth insight into your website’s online performance. It is a web analytics tool you can leverage to track the metrics of your business right away. In this blog, we will learn what are the benefits of Google Analytics?
The more time you utilize in its complexity, the more beneficial it gets to dig out information and relevant data.
Integrating with other specific Google services is an essential tool in your digital marketing campaigns.
With this blog, you will discover the benefits of Google Analytics and understand your websites’ performance and status.
Keeping a track of your online traffic sources
Google Analytics helps you track down the sources of traffic on your website. Traffic is important for it brings in more customers boosting your brand recognition and reputation.
As a business owner or a marketer, it is crucial to understand how you are generating traffic on your website. It may be anything. Let’s say few visitors were brought to your website upon clicking a specific pop-up ad on a different site. Or maybe due to a PPC campaign you used to promote your service.
As soon as you make a website, install the Google Analytics tool to start surveying as that would help you very much in business strategy planning and setting milestones to your goals. Improving those sources of traffic can benefit you in all marketing campaigns and decisions.
These are the few traffic sources I have summarised down for your knowledge:
- Traffic from search engines
- Traffic from Social media
- Traffic from backlinks
- Traffic from bookmarks
- Traffic from PPC campaigns
- Traffic from display advertising
- Traffic from Email marketing
Integrating with location demographics Google Analytics will help you know better where your traffic is mainly coming from.
GA speaks about user behavior
Google Analytics simply lets you know how long a visitor stays on your website, what attracts him, how often he visits your website, and what work he is mostly related to.
Having this data can broadly improve your business’s strategic plans and make it easier to optimize your website.
Some behavioral metrics shown by Google Analytics are:
- Bounce rates
- Average session duration
- Page views and unique page views
- Exit rates
- Top page performances
- Site search
- Custom conversions, and so on.
Businesses perform vastly depending on this data, thus improving their conversion funnel by re-engaging their users and customers who once dropped down for particular reasons.
You have a great chance of growth when you change the method of interaction with your customers towards a better vision and analyze user behavior flows.
Custom reports
Google Analytics serves you with custom data-driven reports, streamlined dashboards, alerts and notifications, and third-party support. In this world of data-driven marketing, GA quickly shows you SEO metrics and enhances website performance metrics.
These are shareable reports, thus making it a powerful Google Analytics feature. As mentioned, you can set alerts and notifications for when you reach a milestone or achieve a business goal.
Exporting data to a spreadsheet or any other third-party tool is now more efficient with Google Analytics.
Improving online advertising
When you plan on online advertising campaigns, it’s better to install Google Analytics prior to posting an ad. Although online advertising platforms give your access to check on the results, with GA, you get to know the whole story behind it.
Simply put, Google Analytics shows you the odds against your performance in websites and landing pages.
Optimizing web data with online ad campaigns can benefit you with the costs of advertising and profit returns. Wouldn’t it be good to know what made your visitors visit your ad campaign and get converted into customers?
Improving SEO and Content marketing
One of the top advantages of Google Analytics is to gain insights on the performing content. Search engine optimization and approachable content writing are two specific strong points to grow steadily and organically.
Try focusing mainly on those pages that show better metrics. It will explain the reasons behind the success rates of those pages leading to greater conversions.
For instance, was it the keyword research that helped the page perform better than others? SEO is vital for web optimization, paving a path for Google Analytics to show better results.
Tracking conversion rates
No matter the strategies, tracking your conversion rates is essential to understand how you are performing. GA ensures tracking the latest opportunities to achieve your business goals through conversions and tracking results of any campaigns.
Achieving the top conversion rates can clarify the effective marketing strategies you might want to use for future times, depending on the situation.
It is good to be realistic and face all sorts of odds about sales and conversions. Every company has its own set of marketing strategies and goals for its business’s growth.
Understanding the type of audiences getting converted with their frequency rates will help you stay top of your competition.
Siteranktech Solutions is a leading digital marketing agency in Kolkata that offers excellent marketing services for your business growth and success. They apply well-proven, result-oriented strategies in their digital marketing campaigns, thus bringing visible and satisfactory outcomes.
We hope now you understood the benefits of Google Analytics.