Image and Video Content
Younger users will be more likely to engage with your site if it has original images. This is a user behaviour/intent reaction as they can instantly tell whether something is real or staged, which helps them identify within the lifestyle image of each respective brand and their products themselves stand out from others on Google Lens’ SERPs page.
By rewarding sites that use unique content like this for Search Engine Results Pages (SERP), Google incentivizes growth in creators who provide high-quality original material, ultimately improving everyone’s experience when using these tools.
With Google Lens, shoppers can use a photo on their device or find online to find products. This is an efficient way for businesses and brands alike who are looking into improving image optimisation in order to reach more customers with creative strategies.
This blog will clear your query on “The benefits of SEO.”