Understanding Keyword Intent and Using it for SEO

Keyword research is necessary for any search engine optimisation strategy, but it can also be tedious. That is because the types of keywords you use for SEO and content strategies can truly make or break your website. If one person takes time with keyword planning instead of rushing the process, your business is sure to reap the rewards.


This post will examine keyword intent and how you can use it to improve your content marketing strategy. 

What is Keyword Intent?

It is important to understand what users are looking for when writing content. In SEO, keyword intent represents the purpose of entering a user’s search query. Learning how to know this can be a game-changer for creating effective content.

Write the importance of keyword intent?

Keyword intent is understanding what people look for when they type particular keywords into a search engine like Google. When you know the reasoning behind a user’s search query, you as a content creator can provide the right content and solutions for your audience, and you’ll be well on your way to satisfying their needs – and gaining their business.

The 4 types of Keyword Intent

Keyword intent can be broken down into four different types. Each one has its specific purpose and should only be applied when appropriate, so it’s critical to know what each intent represents before choosing your strategy accordingly. Keep in mind that when you’re creating content for your business, it’s important to consider what goals are driving the campaign. This will help determine which strategy best suits how you want people to perceive and interact with your brand or business.

  • Informational Keyword Intent

Informational keywords are mainly used in content to provide answers or information about a particular subject. Still, these informational searches do not bring website conversions due to the lack of intent to take real action. Still, they can help build brand awareness by targeting your audience with informative articles and educating them on subjects related to your business.

  • Marketing Goal

To guide or educate your audience, you should use informational keywords throughout all written content. In addition, if making a change that will affect the industry is what you’re going for, then these words are beneficial too!

  • Content-Type

These keywords are the key to unlocking your content’s potential. You know that you want these words throughout, but how do you find the best representation? Siteranktech solution recommends a consistent blog with How-Tos, FAQs and Recipes!

2. Navigational Keyword Intent

When someone types a product name or company name into a search engine, they perform “navigational” searches. It means that these people already know about your brand and want to find out where you’re located so that they can purchase a product or service from you!

  • Marketing Goal

Navigational keywords are important for making content rank well on search engines. It can be used to announce something relevant or share information about your industry.

  • Content-Type

Now that you know what navigational keywords are and how to use them, it is time to put them to use! Navigational keywords work well when creating an about us landing page for a website, press releases, and sharing testimonials from customers or clients.

3. Commercial Keyword Intent

These keywords are like the bread and butter of any online content marketing strategy. This search can occur when people want to know more about the service or product they are searching for, compare it with the same competitors, and look for offers!

  • Marketing Goal

It can be a valuable opportunity to reach an audience converted into future customers. It can differentiate you from other competitors and provide information regarding an available offer throughout the content.

  • Content-Type

Get started with these keywords and write content that will convert! It can be used in content for demonstrations, product or service comparisons, and featured items or services.

4. Transactional Keyword Intent

Last, transactional keywords persuade an audience to buy or take imminent action. It can be used within paid advertisements and with highly optimised landing pages where users can take immediate action on your website.

  • Marketing Goal

When you use transactional keywords, the member is ready and willing to convert. This could take place on your website or due to foot traffic. Regardless, your content strategy should include transactional keywords because it encourages your audience to purchase.

  • Content-Type

 These keywords can also be used for in-person experiences, although they should include visuals to make it easy to understand.

Wrapping Up

Keyword search intent is an effective tool for creating and structuring content. Now you can understand what a keyword’s search intent is. Your content marketing strategy gets a purpose, and understanding each type of keyword intent will assist you with achieving the desired outcome of your digital marketing goals. 


If you have additional questions about keyword intent or the four types of keyword intent, please do not hesitate to reach out to the reputed digital marketing agency in Kolkata named Siteranktech Solution. Onward and upward!

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