Current days to promote a blog is a theme; with a few clicks of the mouse and a string of words, you can publish your Blog. If you have spent a lot of time online, you will quickly see that much amazing content is being shared.
Here are 6 tips that help you to take action and start promoting your blog content to build traffic, encourage shares, and increase visibility:
1. Be a reliable source
Anyone can write any content on a blog, but that will not get you any real traction with your target blog reader. The most successful content writer make sure their content is beneficial to their blog reader. Before writing on a topic, ask yourself, “Is it helpful?” If the answer is “no”, do not write about the subject. Being helpful means providing something valuable, so your blog reader comes to see you as a reliable and trustworthy resource.
2. Maximize your chances of being found
Put a huge effort into writing content for your blog reader, so do not let that effort go to waste. First, research keywords based on your relevant topic, and then insert these keywords naturally into your content. Doing this will improve the content of your blog posts, being found organically through search results.
3. Relationships matter
The people you connect with within your professional and personal networks do not want to feel like you are just using them as a tool to spread your blog content; it does not matter how good it is. Everything you do to promote blog posts will be far more effective if you build good relationships through direct engagement and relevant contributions to the conversation.
4. Share content with others and Take your content on social
Do you know what Two-way relationships are? It means you have to give as much as you get, and you will get a lot more if you make an effort to build a genuine relationship. The people following you, and those within your network, will appreciate any help and attention you can provide.
So, share their content regularly to engage them on their blog, talk shop, and social channels. When the time comes for your new topic to be published, these people are far happily sharing it with their connections when they see that you have been doing the same for them.
Your immediate social connections are not the only ways to leverage social media. Dig into relevant groups and forums to share opinions and participate in discussions. As your engagement in the community grows, you can share your content within those communities.
Social media is about engagement: Keep this cardinal rule in mind – not spam. Do not try to blast your content into groups you do not participate in.
5. Email Marketing
Email might be aging, but it is far from obsolete. Place email opt-ins on blogs and other social channels (such as Facebook) that help to gather email addresses. Provide regular tips to increase conversion exclusively for subscribers.
Use that subscriber list to let about new content, revisit old content relevant to trending topics, and inspire followers’ to share it with their networks. With a strong action and your followers’ attention, you will be amazed at how willing they are to promote you.
6. Get animated and Guest post
The utilization of SEO is the most valuable in blog writing. After landing a search engine, YouTube became the 2nd largest search engine in the year 2014, with near about 300 hours of content uploaded in every minute and billion visitors watching every month more than six billion hours of video.
That is the best place to cross-promote your blog and idea. Suppose you record a talking head video, a mini whiteboard lesson, or narrate a presentation of blog content. In that case, there are many ways to work sites such as YouTube and Vimeo into your blog promotion strategy.
Referral traffic is a great opportunity for any blogger, and one of the best ways to get that traffic is guest posting on relevant blogs within your industry. Connect with other content writers and influencers, offer content on a specific topic, and post the content on an author box with a backlink to your site.
Providing allowance for others to post on your blog not only increases the chance for referral traffic back and forth but also builds relationships that become part of your networking strategy. Then there’s the bonus of having others fill your content calendar with content, giving you the occasional much-needed break from writing.
No matter what you do first, before doing anything else, set some goals. Look over your list and choose what you can get done right now to help you promote your blog.
Conclusion
Internet receives various content regularly from all over the world. So there is massive competition for beginners. As a result, you should know the right approach to promoting your blog. It is thus important to understand how the Internet and search engine algorithms work. Following the blog promotion tips discussed in this article, it can give you the initial advantage and propel your blog towards success. To succeed in your business and understand more of SEO, Siteranktech Solutions is the perfect digital marketing agency in Kolkata to help you out.