Here are some questions such as:
How much do you spend on your online marketing strategies?
What kind of return are you getting?
Never throw money blindly without measuring the ROI of digital marketing strategies.
If you do not measure the ROI, you won’t know your strategy’s success.
If you keep repeating, unsuccessful campaigns can start burning a hole in your checking account.
It would help if you stuck to what’s working and either abandoned or modify what’s not.
Here are different metrics available for determining your marketing ROI.
For examples:
- Traffic
- Conversions
- Leads
- Click-through rates
Make sure you determine the ROI of your marketing campaigns moving forward. It is the only way to see if your strategy was successful.