As the competition to rank high and drive more traffic to the website has increased, SEO has become one of the essential aspects of digital marketing, say Best SEO company in Kolkata. If you think that making a website for your business will be enough to give your proper business exposure, you are quite wrong. Several other websites also deal with the same things as you do. Most companies even spend a good amount of money on the best SEO Company in Kolkata to make their web rank top among the search results. But to drive the best results, you need to cross-check whether they use Black Hat SEO Techniques or White Hat techniques.
Some refer to black hat SEO techniques to manipulate the algorithm of search engines. But these techniques are not at all going to be beneficial. As we have already discussed the 3 most widely used black hat SEO techniques, we will discuss 3 more that you should not consider using if you want to build up a good online reputation.
1. Poor Content
While aiming to top the search engine results, black hat SEO practitioners find the easiest ways to do the task. No matter how you ignore but, content is and will remain the king! If you want to rank among the top search results, you have to work on the content you publish on your website. Users search for a specific topic on a search engine only when looking for a positive solution. Search engines also prefer to deliver the best results for users’ queries. Thus, websites with high-quality content easily manage to engage the audience and build a good online reputation. Thereby, when you come up with some poor-quality content, it automatically affects your ranking. Do proper research on the audience’s requirements and create authentic and informative content to satisfy user queries.
2. Spam Comments
Websites mostly have this feature which allows the users to comment publicly. This feature will enable people to give feedback on any article, video or blog. In this way, comments are useful enough to gain a good reputation among various search engines as the words might contain some useful information or interesting things.
But black hat SEO practitioners often post spam comments with links to particular websites. This is a better way to drive more traffic to your page, and rather the search engine highlights such websites that get irrelevant links from spam comments and penalise them. Thus restrict yourself from getting linked with spam comments.
Black Hat SEO practitioners go to the extent of hacking websites to get links back from popular pages. This is unethical. Once you hack a site, it will quickly be noticed by Google, and you will be warned. This process will ruin the whole website you hack and yours too. You must remember that this will never bring you fruitful results, even for a while.
4. Clickbait Headlines
Several web admins shoot for high clickthrough rates by creating misleading headlines. These “clickbait headlines” usually lead to content that has no value — and is bad for your SEO.
Make compelling but honest headlines that promise your readers value by the end of the post.
Clickbait headlines lead to a high bounce rate once visitors realise they’ve been manipulated. You may also earn a penalty if your fake headlines consistently violate Google guidelines.
5. Paid Links
Paid links involve buying links in a blog post slot or directory, mostly on authority websites. Getting strong backlinks from authority pages can boost your website’s SEO.
Although it takes effort, time, dedication, and connection to earn legitimate backlinks, it is more than worth it.
You might quickly receive a Google penalty if you try to manipulate your way to the top of the SERPs through paid link building.
This black hat SEO technique can completely cripple your website growth, as Google strongly disapproves of paid links.
6. Duplicate Website Content
Publishing duplicate content is a black hat SEO technique that can destroy your website’s ranking. Google explicitly says you should avoid duplicated content. Search engines view it as plagiarism and poor website design.
When search engines crawl your website to index content, they will ignore any non-unique items they find.
Ensure you don’t duplicate your blog posts or someone else’s content. If you must use existing media on a new web page, mark the page as “noindex” and “nofollow” to prevent a negative impact on your website’s SEO.
However, the best practice is to stick to search engine rules — create unique, original content to help your page rank.
Thus to save your website from getting penalised, you must go with Professional SEO Services in Kolkata to help your website rank well with White Hat SEO techniques.