According to reputed digital marketing agencies, digital marketing was first used in the 1990s.
I understand why you feel overwhelmed by digital marketing as a digital marketer. As a start, it is filled with techy jargon and acronyms such as search engine optimisation ( SEO), pay per click(PPC), key performance indicator( KPI), search engine marketing(SEM), click-through-rate(CTR) and cost per click(CPC).
The five most effective digital marketing channels for your business, let demystify digital marketing a bit and share its benefits.
What is Digital Marketing?
Digital marketing encompasses online marketing, such as video marketing, content marketing, email marketing, social media marketing, PPC, SEO, display advertising, and mobile marketing.
Benefits of digital marketing
These are some digital marketing benefits:
- Constant online presence
- Provides instant and highly measurable results
- Can interact with targeted audiences in real-time
- Highly targetable
- Offers personalisation capabilities
- Has a global reach
Five most effective digital marketing channels
All digital marketing channels play a big role in the solution for a business and harmoniously play off one another.
1. Video marketing
Today’s most effective digital marketing trends are video marketing for the next 10 years.
These statistics illustrate the importance of your digital marketing strategy:
- 70% of consumers told that they have shared a brand’s video
- 72% of businesses said that video had improved their conversion rate
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions
Video marketing not only has proven to build brand awareness, but it is also effective in boosting your traffic and conversions. Create video blogs based on your blog content and embed the video in blog posts as part of your content marketing strategy. This process will attract readership and conversion, plus get more mileage out of your content.
Another way to effectively use video is to have it on your website and increase conversions.
2. Email marketing
Email marketing is one of the most salient digital marketing channels with the highest ROI. It can get a 3800% return, which is $38 in revenue for every $1 spent.
It delivers highly relevant content to a subscriber’s inbox non-invasive way. It also empowers you to get in touch and stay in touch with your viewers by informing them of upcoming events, new product offerings, or other services.
An email newsletter is one of the top ways to engage a customer or potential customer and increase traffic to your website. Newsletters should inform your target viewers about the latest news, updates and tips.
3. Content marketing
Like email marketing, content marketing is another one of the most effective digital marketing channels for producing ROI. LYFE Marketing also reported that content marketing could generate three times the leads for about 62% less than traditional marketing.
Pieces of promotional content include infographics, blog posts, video content, checklists, news, webinars, case studies and white papers, are excellent lead magnets. Think about the most effective in speak to your target viewers, depending on the five stages of the buying cycle.
To increase organic traffic and lead generation, must deliver consistent and high-quality content.
Once you have great content, promote it! The best vehicles to enable content are personalised email marketing and sharing your posts on social media. These are just ways to get traffic to your blog and generate leads.
4. Social media marketing
These latest marketing statistics show that 73% of marketers believe it has been “somewhat effective” or “very effective” for their business. Moreover, 54% of social browsers use social media to research products. 71% of viewers who have a positive experience with a brand on social media are likely to recommend it to their friends and family.
You can take a step further and boost social media engagement by:
- Employing tagging
- Analysing what posts have worked
- Incorporating holidays and trends
Through Facebook’s Custom Audiences, social media advertising platforms will increase your reach to pages that have the same characteristics as your current fan base and email list.
5. SEO & PPC
The advantages of SEO and PPC is streamlining your campaigns and optimising streamlining your campaigns, and optimising results. Let’s start with SEO. Recent marketing statistics show that 64% of marketers actively invest in SEO. Traffic and conversion are two general elements are to successful digital marketing.
SEO-generated traffic presumably converts at a higher rate than ad-generated traffic since the person searching is actively scrutinises information and has a specific need.
PPC or search advertising gives position yourself near the top of searches, even if that is not where the website would organically show up.
The digital marketing world is vast. Other effective digital marketing channels to consider are display advertising and mobile marketing.
The buyer’s journey has changed enormously over the last decade. Traditional media marketing such as Television, radio and print has slowly declined for marketers. Digital media or Non-traditional media has become the main focus for marketers.
Do you want to know more about determining the most effective digital marketing channels for your business? Contact a reputable digital marketing agency in Kolkata, Siteranktech Solutions, to start the conversation.