How to Increase Website Traffic: Tips for Improving Visibility in SERP

leading digital marketing agency in Kolkata

In the world of digital marketing, search engine optimization is a great way to bring in more traffic and leads. SERP is a metric that helps represent the monthly traffic that is generated on the website or webpage. The users, through these metrics, can quickly check the click-through rate of the rank.


Digital marketing agencies in Kolkata are helping clients achieve their targets by providing tips and tricks on improving the visibility of their websites and increasing traffic.


Here is a list of tips that all digital marketers can incorporate into their work to improve website visibility in the SEO ranking-

1. Understand Your Target Audience:

The first step is understanding who your target audience is. You need to understand their needs, wants, and requirements. Once you know this, it will be easier for you to create content that appeals to them.

2. Research Keywords:

 The second step is to research keywords that are relevant to your business and products/services. You can use various tools like Google AdWords Keyword Planner and to find the right keywords.

3. Optimize Your Website:

The third step is to optimize your website for the keywords that you have researched. This includes both on-page and off-page optimization. On-page optimization includes things like title tags, meta descriptions, etc. Off-page optimization includes link building and social media marketing.

4. Publish High-Quality Content:

The fourth step is to publish high-quality content on your website. This content should be relevant to the keywords you are targeting and useful for the users.

5. Promote Your Content:

The fifth step is to promote your content through various channels like social media, email marketing, etc. You need to make sure that your content reaches out to as many people as possible.

6. Monitor Your Progress:

The last step is to monitor your progress and make changes accordingly. You need to regularly track your SERP rankings and traffic levels and make changes to your website and digital marketing strategy.

7. Create SEO Audit:

One of the primary ways to determine the SEO ranking is by performing an audit. Doing this regularly will help identify all the errors, broken links, canonical errors, sitemap errors, redirects, etc. The audit reports help fix the website and thus increase the website’s efficiency.

8. Create a Mobile-friendly website:

 In today’s digital world, the website must be made mobile-friendly. The studies have shown that more people access the website from their mobile; therefore, making the site and the webpages more mobile-friendly is very important. Doing this will help to increase the rank of the website.

9. Increase search engine visibility:

To make the website more engaging and user-friendly, relevant images must be used and incorporated into the website. Using relevant images helps to increase search engine visibility. The content creators can use the photos and the pertinent infographics of the blogs and the websites.

10. Establish brand presence:

 Use the social media sites to the maximum and regularly engage with the users and your clients. Doing this will not only help to establish a relationship with the clients but will also help establish brand presence and online reputation.

11. Analyze the website traffic:

The next step is to analyze the website traffic. This can be done using Google Analytics. It is a free tool provided by Google that gives detailed insights into the website traffic. By analyzing the website traffic, you will be able to understand the areas where you need to improve and make changes accordingly. 


If you are willing to increase your website’s visibility, you should contact SiterankTech Solutions, a leading digital marketing agency in Kolkata and SEO agency based in Kolkata. The company effectively meets deadlines and is known for providing the best solutions in the domain of digital marketing. Siterrank Tech Solutions helps clients invest effectively in business by employing digital marketing tools.

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