As we know, Google is the most optimized search engine in the world right now. The Technical giant occupies a 92% market share of the search engine market. People are very familiar with Google and trust the search engine more than others.
But along with the search engine facility, Google also offers a wide range of business tools that can help you grow your business.
These tools help increase your company’s marketing strategies and produce cost-effective services that make your website more appealing to your clients.
We can mention some Google tools that give amazing fruit for your business’s growth. They are:
- Google My business
- Google Ads
- Google Analytics.
- Google Search Consoles
- Google Chrome.
Let’s discuss all of them and see how effective they are. As a professional web design agency, we use all the services offered by Google to keep our hopes high.
Google My Business:
We, SiteRankTech Solutions, a top web and app development company in Kolkata, are a great admirer of Google My Business. It can be a greatly effective tool if you want your business to grow online. You can create a GMB page and confirm your presence online on the Search Engine page. The users would come across your page searching for any products or information according to your business.
Google My business helps increase your website’s traffic and visibility in the search engine.
You have to put the details of your business on the GMB page, and Google will analyze the data to appear on your page on the search engine.
Google Ads:
If you want to increase more traffic ib your website than usual, Google Ads can be one of the most effective marketing tools. Being the best SEO company in Kolkata, we always prefer Google ADs to commercialize the websites. Google Ads works on PPC(Pay Per Click) model. This tool is very effective for small businesses if they want to reach a wide range of audiences.
There are many advantages of using Google Ads, like it provides more traffic than SEO, helps to increase the leads, targets a set of potential customers, and comes with an affordable budget so that you can easily manage at your cost.
If you apply Google Ads as your marketing strategy tool along with SEO and traditional marketing strategy, this will deliver a boost to your business.
Google Analytics:
You must set up proper strategies for your business to grow in the right direction. But it would help if you also analyzed whether your systems are properly working or not. Here comes the Goole Analytics. With Google Analytics, you can observe how much time visitors spend on your website.
There are many benefits of using Google Analytics like
- It is free.
- Google manages the data. You don’t need to take headaches.
- You can redesign your plans according to the reports of Google Analytics.
- Point outs those mistakes where you need to improve.
We SiteRank Tech Solutions provide SEO service in Kolkata, so we follow Google Analytics reports and customize our works according to the report.
Google Search Consoles:
Google Search Consoles was formerly known as Google Webmaster Tools. Google Search Consoles is a combination of data, resources, and other useful tools that help observe the website’s performance.
If you are a small business owner, a digital marketer, an SEO specialist or a social media marketer, Google Search Console help you with some great advantages. You can check out your site’s SEO performance, track your site’s employability on mobile, and notice the effectiveness of your Content Marketing Strategy.
As SEO experts in Kolkata, we follow Google Search Console to remain updated.
You can also combine Google Search Console with Google Analytics for further benefits.
Google Chrome:
You cannot browse a website without a browser. Here at SiteRank Tech Solutions, as a Leading Digital Marketing Agency in Kolkata, we always trust Google Chrome, and our employees use it for its convenient features. It is used because it generally supports the Internet industry standard. The meaning is clear; it comparatively shows less error than any other browser in the market. It receives regular updates from Google to remain malware-free and modern for users.
Security is a big issue that no one can avoid. Google chrome is one of the safest and most secure browsers in the market, and it is available for most popular platforms like Android, Mac and Windows.
As we provide affordable website design and development services, we always try to use these tools to grow our business.